Kamis, 26 Maret 2015

Get Free Ebook Dictionary of Latin American Cultural StudiesFrom University Press of Florida

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Dictionary of Latin American Cultural StudiesFrom University Press of Florida

Dictionary of Latin American Cultural StudiesFrom University Press of Florida


Dictionary of Latin American Cultural StudiesFrom University Press of Florida


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Dictionary of Latin American Cultural StudiesFrom University Press of Florida

“This book is an essential reference for scholars and students from a wide array of fields represented by Latin American and cultural studies. It provides highly authoritative entries on most of the major topics of the day.”—Ignacio M. Sánchez Prado, author of Naciones Intelectuales “This text represents a fantastic resource as well as an excellent pedagogical tool for the diffusion of the main tenets of cultural studies among students and among scholars who are not specialists in Latin American cultural studies.”—Ana Del Sarto, coeditor of Latin American Cultural Studies Reader “A dictionary is a book to ask questions of. Not only what each word means but also why some are present and others are absent, and how the presences and the absences are connected. Irwin and Szurmuk’s Dictionary exhaustively registers the sources and lines of development of the studies of culture in Latin America.” — Néstor García Canclini, writing in En torno a los estudios culturales  The Dictionary of Latin American Cultural Studies is a fundamental reference for students, pedagogues, and investigators interested in understanding the terminology of the field.
           
This comprehensive volume explains and contextualizes fifty-four key terms and theories, including some general concepts in cultural studies (e.g., body, deconstruction,  ideology, postmodernism, power, queer theory) as they relate to research in Latin America, and some specific to the field of Latin American studies (e.g., anthropophagy, deterritorialization, lettered city). Each entry defines the term in question, explains its usages, discusses its etymology and the intellectuals who have made relevant contributions, and provides a bibliography of essential sources.
Uniquely suited to the student or scholar struggling with translating cultural studies terminology into non-English language topics of study, originally published in Spanish, and with contributions by many of the field’s foremost authorities, this dictionary is poised to become a defining text for Latin American cultural studies. 

  • Sales Rank: #3150204 in Books
  • Published on: 2012-02-26
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.20" w x 6.20" l, 1.50 pounds
  • Binding: Hardcover
  • 398 pages

Review
“A wide-ranging resource of information on a geographic area that has hitherto received less attention than it deserves.”—Reference Reviews

About the Author
Robert McKee Irwin, chair of the Cultural Studies Graduate Group and professor of Spanish at the University of California–Davis, is the author of Bandits, Captives, Heroines, and Saints: Cultural Icons of Mexico’s Northwest Borderlands. Mónica Szurmuk, research professor in social and cultural history at Instituto Mora in Mexico City, is the author of Women in Argentina: Early Travel Narratives.

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Dictionary of Latin American Cultural StudiesFrom University Press of Florida PDF
Dictionary of Latin American Cultural StudiesFrom University Press of Florida PDF

Sabtu, 21 Maret 2015

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  • Sales Rank: #759016 in Books
  • Published on: 2014
  • Binding: Paperback

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Selasa, 17 Maret 2015

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Strategic Brand ManagementBy Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan

Strategic Brand Management, Third Edition uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world.

Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty.

In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants.

As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry.

This textbook is accompanied by an integrated Online Resource Centre:

For students:
- Apply your research skills and widen your understanding of real-world brand management with our range of web exercises.

- Connect to relevant and reliable sources of online information using our chapter-by-chapter web links.

For registered lecturers:
- Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class.

- Access links to a range of relevant articles, YouTube videos, and websites to support your teaching.

  • Sales Rank: #1276643 in Books
  • Published on: 2015-09-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.50" h x .60" w x 9.60" l, 1.45 pounds
  • Binding: Paperback
  • 320 pages

Review
"This text provides leading coverage on wider contemporary aspects of brand management and a new dimension of emphasis on emotional and functional elements of branding and brand positioning."
--Dr. Vish Maheswari, Director of Postgraduate Programmes, Warrington School of Management, University of Chester

"The ideal textbook for those who want to go beyond the standard brand equity models to explore brands as an important social phenomenon"
--Dr. Sotiris T Lalaounis, Lecturer in Marketing, University of Exeter Business School

Review from previous edition: "Some wonderful crisp incisive writing that shines a light into the individual and interpersonal regions where brands operate. This textbook is outstanding on the emotional, psychological, and symbolic underpinning of brands and branding."
--Dr. James Freund, University of Lancaster

About the Author

Richard Rosenbaum-Elliott, Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management,Larry Percy, International Consultant in Marketing and Communication,Simon Pervan, Associate Professor in Marketing, Swinburne University of Technology

Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management.



Larry Percy is an international marketing and communication consultant and Visiting Professor at Copenhagen Business School.


Simon Pervan is Associate Professor in Marketing, Swinburne University of Technology, Australia.

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